[size=55:3vhbkc8f]Regal 28 October 2010
Roda Megamarket "
opened in Sofia its first facility in the country"
The first store chain trading FMCG Roda Megamarket ("
Rhoda Megamarket"
), owned by Slovenian Mercator Group, today opened its doors to customers. The site is located within the retail park on Blvd Vladimir Vazov "
in Sofia, near the construction hypermarket bauMax.
The site of Roda Megamarket is located 4 thousand square meters of retail space, employs nearly 100 employees, offers 600 free parking spaces. His range includes 20 thousand in sections arkitula food and non food goods. Furthermore, the site offers a delicatessen counters for meat products where the meat cut and packaged on site, and own a bakery for fresh bread.
Broad is the presence of products under own brand Mercator chain that vkluchva 170 items. Currently goods under its own brand are fully imported, but plans are part of them are produced by local suppliers.
In terms of proposals and prices our positioning is successful, judging by the interest and cart our customers in the store until said Branko Mitsich, CEO of Mercator-B.
The chain is positioned in the lower and middle price segment, explained from the company's management. Among the offers are starting a pound of bananas cost 0.89 EUR and yogurt for 0.32 BGN
Roda Megamarket a mixed conception of a retailer and cash &
carry format, ie the site can shop as customers and companies with wholesale orders.
Shopping wholesale is adapted special section of the site. We double pzitsionirane in goods set out in cash &
carry department so that they can shop retail and end-clients, explained Branko Mitsich. These are mainly bulk products such as water, soft drinks and others. The specific is that some of the products are arranged on shelves in a convenient shopping kind of small quantities, while others are packed in razfasovski wholesale.
No individual product prices when buying wholesale and retail, but the professional customers have many special package offers, explained Velislava Anastassova, Marketing Manager at Mercator-B. Two special cases serve corporate customers.
So far the chain has no plans to introduce self-service boxes, as they await the results after the start of the chain in the country. Such a significant investment in technology is worth when the already operating several stores in the chain, said Mitsich.
After Sofia holding three megamarketa Roda will work in the country by year's end - in Varna mall "
Varna Towers"
in the Gallery Mall in Stara Zagora and rebranding Mercator supermarket in Stara Zagora, which Mercator Group started its business in Bulgaria a year ago.