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[size=75:2j0h0gaf]novinite November 13, 2009

REWE's Penny Market Chain Expands in Bulgaria's Capital Sofia

Penny Market, the German-owned discount supermarket chain, opened its second Sofia retail outlet on Friday.

The REWE subsidiary has continued its expansion and investment plan for Bulgaria, despite the financial crisis and its effects on consumers.

At a ceremony to mark the opening of the new store, Vasil Fecko, Penny Market’s Bulgaria Manager, confirmed the company expected to expand from the present 14 outlets to a total of 50 stores throughout the country by the end of 2010.

Penny Market had invested EUR 100 M and created 700 jobs in Bulgaria, he announced. Turnover at the first Sofia store had been satisfactory, despite the economic downturn, he added.

Armin Rehberg, a management representative of REWE Group, the parent company, explained that, even when a country’s economy was in decline, the discount chain made progress. When the economy picked up, their business surges ahead.

REWE Group also owns Billa, which has been on the Bulgarian market for several years. The group operates in 16 European countries and is the fourth largest food chain in Europe.

I think this is just a sign of there times for Bulgaria, there are plenty of other major supermarkets out there that are also struggling and only the strongest will survive

No really a surprise they seem to have been going down hill for sometime.

Some good offers on at Penny at the min [You must be registered and logged in to see this link.]

Aldi looks Bulgaria and Penny leaves

Aldi exploring the possibility to enter the Bulgarian market. The news confirmed to the "Capital" two independent sources that have information about the plans of the chain. The German company is in the process of recruiting a team of specialists to prepare a possible entry into the country. With the selection is engaged international consulting company. The project is in a very initial stage. Final decision of whether to open stores in Bulgaria will.

"Capital" sent an official inquiry to two plants of Aldi in Germany. From Aldi Sued answered: "I can confirm the information that plan to enter the Bulgarian market." By Aldi Nord not answered our questions after a few queries.

If Aldi actually came in Bulgaria, it will have a serious impact on the market. On the one hand, it will push even more towards the discount trade, where price is the most important. On the other, will create a new dose of competition of companies that are already in the country. Moreover, it will reverse the trend of the market to leave chains. In recent years, Baumax and Praktiker sold its business here, Billa was looking for a buyer of its stores in Bulgaria and the news two days ago - Rewe closes its sites branded Penny

Long way on from when there was just the 1......Piccadilly , many moons ago , plus Metro...reast were all small private shops

Plovdiv is well supplied with decent supermarkets, with all of the main names represented, but we find that Lexi is the pick of the bunch in our local area.

another one in trouble ! again


"Piccadilly" shrinking number of sites, looking for a paying customers



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