[size=75:mj27ta2l]novinite November 27, 2009

Retail Chain Billa Opens 3 New Stores in Bulgaria

The Austrian-owned hypermarket chain Billa has opened three new stores in Bulgaria over the last two days.

The three new stores are in the cities of Pernik, Plovdiv, and Gabrovo, opening 60 new jobs in total, the company has announced.

Thus, the total number of Billa retail stores in Bulgaria has reached 56. Eight more stores are to be opened around the country by the end of 2009.

The more I see that all these supermarkets/company's are opening stores/factories the I realise that I will have made the right choice

sarah

[size=75:10mip18d]Regal retail 25 March 2010

Billa opens 13th store in Sofia

The new object of Billa will work on 31 March in bc Vasil Levski 5 on Blvd Vladimir Vazov 70, the company said. This is the 13th store chain in Sofia and 66th in the country. In the facility will operate 51 employees.

Billa in Levski has a sales area of 800 square meters will have 4 crates and 42 parking spaces, the company said.

Special places for Easter BILLA brochure greater in volume than usual, valid from 25th to March 31st.

For larger size BILLA shops have an additional range of Easter - produced their own bread and bakeries biblical kozunacheno roll colored eggs, chocolate, waffles and metal eggs, candles, quilts and toys.

[size=75:1y0061s8]novinite 26 March 2010

Billa Bulgaria to Roll Out 20 Supermarkets in 2010

Billa Bulgaria plans to open 20 new supermarkets in the country this year, the company announced.

The thirteenth outlet of the company in the capital Sofia, which will be located at Vladimir Vazov boulevard, will be inaugurated at the end of March and will spread over 800 square meters.

Billa, which is owned by German concern REWE Group, currently operates 65 outlets in Bulgaria, of which 12 in Sofia, five in Rousse, four in Burgas.

Capitalising on the rising demand for discounted products, Rewe recently launched it's first Penny Markt discount store in Bulgaria.

Total investment into the country over the 2010-2014 period is reported to be as much as EUR 250 M.

Bulgaria, Russia and Ukraine drove overseas sales growth at German retail giant Rewe in 2009, the company announced a few days ago.

[size=055:26au2o2q]novinite 05 August 2010

Billa Supermarket Chain Buys Emblematic Sofia Building

The emblematic building of the former Sofia movie theater “Iztok” (East) has been acquired by the German supermarket chain Billa.

The building, on the Sofia main thoroughfare “Tsarigradsko Shosse,” across from the “Pliska” hotel, which has been closed for years and had deteriorated badly, has been purchased for EUR 1.43 M.

The movie theater’s former owners – the “Equest-Pelikan” Fund report the money has been already wired. Equest announced their intentions to sell the building 2 years ago. They now say they have a preliminary contract to sell the ex movie theater “Evropa Palace” in downtown Sofia and will finalize the deal by mid-September, but the buyer remains unknown.

The company also continues the negotiation to sell the “Urvich” former movie theater.

[size=55:c3vtqoj4]Regal 04 September 2010

Billa will invest 30 million in 11 new sites by the end of year

Retail chain Billa will invest 30 million in eleven new sites in Bulgaria by the end of the year. The total number of branches in the country this year will reach 85. It announced by the management chain of the press conference today. Five new sites will be in Sofia, including one in a former cinema "
East"
, which is expected to open in early October. There will be new stores in Veliko Tarnovo, Varna, Petrich and others. cities, said Ventsislav Cholakov, CFO of Billa Bulgaria.

Currently the chain on the Bulgarian market with 74 sites, 15 of which are in the capital. Nearly 70% of sites are owned by the company. So far, Billa Bulgaria "
in the country has invested 500 million The largest single investment in the chain, amounting to 23 million, is in the logistics and base, which was opened in June this year in Elin Pelin. Currently company employs 3,800 employees by the end of this year is expected to become more than 4 thousand

Over 50% of goods in Billa are of Bulgarian producers. In the medium term our strategy is to increasingly closer to his works, especially in fruits and vegetables, meat and dairy products, said Emil Stefanov, CEO of Billa Bulgaria "
and"
Billa Romania. Our goal is to work with major local manufacturers who can ensure our desired quality and quantity, he explained

This chain is a strategy aimed at detection of smaller objects. This will be the main concept in the future, in accordance with customer preferences for convenient formats, explained by the management chain.

At the start of the chain in Bulgaria followed the format of objects rather standard chain Merkur, which Rewe Group is present in Austria - an average of 2400 to 3 thousand square meters of retail space. Currently, the concept was transferred to the format from 1200 to 1500 square meters of retail space, which actually is the standard format of the objects of Billa, said Emil Stefanov.

According to Boyko Sachanski, marketing manager of Billa Bulgaria, over 500 thousand customers in the chain have a club card "
Billa"
for loyal customers. In club cards go over 30% of individual items in the chain and over 45% of turnover in. Daily Billa stores in shopping around 100 thousand customers, said Sachanski.

In Bulgaria, Billa offers two products under its own brands - Clever, covering a large range of product categories and My - cosmetics, which started this year and is currently available in an assortment of nearly 30 items. It is expected that next year the Bulgarian market to launch own brand of third chain, said Boiko Sachanski, not clear in which category would it be accurate. Clever own brand currently holds nearly 10% of the range of the circuit, and My - about 1%. My brand products are manufactured mainly in Germany, Austria and Czechia.

Billa e part of the Germany corporation REWE Group, to which they belong and discount chain Penny Markt, grocery chains and Merkur Adeg, Bipa cosmetics chain and others. Group turnover for 2009 amounted to 50.9 billion.





Billa Bulgaria "
is ten years old

Today officially launched a ten week holiday period in conjunction with the tenth anniversary of Billa in Bulgaria. The first project of the chain opened on October 5, 2000 on Bulgaria Boulevard in Sofia.

Part of the festive campaign lottery game, in which 1000 will be given prizes and vouchers for shopping at chain stores. During the 10 weeks holiday promotional brochure of Billa, which has a weekly circulation of 1 million copies, will include products specifically produced for the anniversary of the chain and branded with a commemorative logo Sachanski Boyko said. Commemorative promotions will be placed on special pallets at the sites of the chain.

The culmination of the birthday will be October 10 with a celebration in supermarkets. Every tenth client will receive 10% discount on the amount of their purchases.

During the festive period, the chain will pay 10% of the value of each bag sold for purchases by the amount collected will provide the SOS Children's Villages. Amount is expected to surpass 50 thousand

They must know something we all don't

BILLA split with Bulgarian market forever!


One of the most common chains for food retailers in the country - BILLA, leaving the country
These are the latest news from the Bulgarian market. One of the most common chains for food retail in the country - BILLA, leaving the country forever, because changes have occurred.
Shops BILLA, with PENNY, are about to change its owner after it became clear that two months being negotiated sale. Already appeared two candidates who have indicated their desire to acquire property on the sites of the two brands, revealed in "Capital", quoted by Turbo.
First stores in the system of REWE on the territory of Bulgaria and Romania, were put on the "counter" about a year ago. Then the rights to negotiate the sale received private equity investments in Central and Eastern Europe received Mid Europa, located in the British capital London.

Billa is divided with Bulgarian market forever
Then by REWE categorically denied all information relating to the sale of BILLA, as retail is very reliant on hearsay.
According to "Capital", then was taking place the familiar scenario so far - after receiving exclusive rights to offer, the Fund has corrected its price and so failed transaction. Then started a new procedure for the sale, but it turns out that the restriction on Bulgarian market is extremely unattractive for leading companies in the world and Europe.
Now, the outlets of BILLA and PENNY available separately - this includes 91 stores BILLA and 49 PENNY. Tenders shown an interest companies have taken up a week ago - to March 22, 2015 It turns out that both are potential buyers who have expressed their desire to acquire ownership of the stores of both brands.
The first offer is given by the association to which we witnessed a few weeks ago - that of Piccadilly and Carrefour. The second is the owners of "Bella Bulgaria", holders of company "Impala" - Greek Dimitrios Vindzileos, the owner of "Pick-Co", and Georges Veselinov and Ventsislav Georgiev, as leaders of "Bella Bulgaria".
Financial experts predict that both potential buyers have a real chance to acquire ownership of the stores BILLA and PENNY, but it is still too early to make predictions who will become the new owner of outlets.